Documentation

Onboarding

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Getting Started with Appearly

New to Appearly and not sure where to start? This guide walks you through your first login, gives you a tour of the main dashboard, and shows you where to find your GEO visibility score. In just a few

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Creating a New Workspace

Need to start tracking a new brand? In Appearly, every brand or product you monitor lives inside its own workspace. This guide shows you how to create one from scratch and configure it for your target

Setup

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Adding Keywords to Track

Want to know how visible your brand is when people ask AI for recommendations? It starts with keywords. In Appearly, keywords are the actual questions and phrases your audience types into AI engines l

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Adding Competitors to Monitor

Knowing your GEO score is useful, but knowing how you stack up against competitors is what drives strategy. This guide shows you how to add competitors to your workspace so Appearly can track how ofte

Monitor

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Running Your First Visibility Scan

You've set up your workspace, added keywords, and configured competitors. Now it's time to run your first scan and see how visible your brand actually is across AI engines. This guide walks you throug

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Understanding Your Visibility Dashboard

The visibility dashboard is where you'll spend most of your time in Appearly. It gives you a complete picture of how your brand performs across AI engines, from the headline GEO score down to individu

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Analyzing Keyword Performance

Your GEO score gives you the big picture, but the real insights live at the keyword level. This guide shows you how to analyze individual keyword performance, read the per-engine results table, and sp

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Tracking Cited Sources

When AI engines mention your brand, they often cite specific pages from your website as evidence. Knowing which pages get cited (and which don't) is critical for your optimization strategy. This guide

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Monitoring Competitor Mentions

Your GEO score doesn't exist in a vacuum. What matters is how you compare against competitors in the same AI responses. This guide shows you how to use the Competitors tab to see who's getting mention

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AI Brand Perception Analysis

Numbers tell you how visible you are, but perception tells you how AI engines describe you. Appearly's Perception feature uses AI to synthesize all your scan data into a narrative summary of how engin

Engage

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Finding Reddit Opportunities

AI visibility isn't just about search. Reddit threads influence what AI engines recommend, and people there are actively asking for product suggestions. Appearly's Opportunities feature scans Reddit f

Audit

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Running a GEO Site Audit

Your GEO score tells you how visible you are today. The site audit tells you why. It checks your website for the technical and content factors that influence whether AI engines can discover, index, an

Action

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Creating and Using Action Plans

Knowing what's wrong is only half the battle. Action Plans turn your audit findings and visibility gaps into a prioritized checklist of specific fixes, each with implementation details you can hand di

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AI Content Suggestions

Not sure what content to create next to improve your AI visibility? Appearly's Content Suggestions feature uses your scan data and audit results to generate content ideas designed to fill the gaps com

Reports

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Generating Client Reports

Need to share your AI visibility progress with a client or stakeholder? Appearly's Reports feature compiles your GEO scores, scan results, audit data, and trends into a professional PDF you can downlo

Settings

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Managing Account Settings

Need to check your subscription limits, update your agency branding, or review your current plan? This guide walks you through the Account Settings page and what you can manage from there.

Help

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Understanding All Metrics

Not sure what a specific metric means? This page explains every metric in Appearly: how it's calculated, what it measures, and why it matters for your AI visibility strategy. Bookmark this page for qu