Step-by-step guides for every feature in Appearly. From your first login to advanced competitor analysis.
New to Appearly and not sure where to start? This guide walks you through your first login, gives you a tour of the main dashboard, and shows you where to find your GEO visibility score. In just a few
Need to start tracking a new brand? In Appearly, every brand or product you monitor lives inside its own workspace. This guide shows you how to create one from scratch and configure it for your target
Want to know how visible your brand is when people ask AI for recommendations? It starts with keywords. In Appearly, keywords are the actual questions and phrases your audience types into AI engines l
Knowing your GEO score is useful, but knowing how you stack up against competitors is what drives strategy. This guide shows you how to add competitors to your workspace so Appearly can track how ofte
You've set up your workspace, added keywords, and configured competitors. Now it's time to run your first scan and see how visible your brand actually is across AI engines. This guide walks you throug
The visibility dashboard is where you'll spend most of your time in Appearly. It gives you a complete picture of how your brand performs across AI engines, from the headline GEO score down to individu
Your GEO score gives you the big picture, but the real insights live at the keyword level. This guide shows you how to analyze individual keyword performance, read the per-engine results table, and sp
When AI engines mention your brand, they often cite specific pages from your website as evidence. Knowing which pages get cited (and which don't) is critical for your optimization strategy. This guide
Your GEO score doesn't exist in a vacuum. What matters is how you compare against competitors in the same AI responses. This guide shows you how to use the Competitors tab to see who's getting mention
Numbers tell you how visible you are, but perception tells you how AI engines describe you. Appearly's Perception feature uses AI to synthesize all your scan data into a narrative summary of how engin
Knowing what's wrong is only half the battle. Action Plans turn your audit findings and visibility gaps into a prioritized checklist of specific fixes, each with implementation details you can hand di
Not sure what content to create next to improve your AI visibility? Appearly's Content Suggestions feature uses your scan data and audit results to generate content ideas designed to fill the gaps com
See how your brand appears across ChatGPT, Perplexity, Gemini, and more.
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