AI Content Suggestions

Not sure what content to create next to improve your AI visibility? Appearly's Content Suggestions feature uses your scan data and audit results to generate content ideas designed to fill the gaps competitors are exploiting. This guide shows you how to generate, browse, and use those suggestions.

In this article:

• Open Content Suggestions
• Browse Existing Suggestions
• Generate New Ideas
• Use Suggestions as a Starting Point

Open Content Suggestions

From the sidebar, select Content (under Act). This feature generates content ideas specifically designed to improve your visibility in AI engine responses.

Browse Existing Suggestions

If you already have suggestions, browse them. Each one includes a topic, a rationale explaining why this content would help your AI visibility, and a content outline to get you started.

These suggestions are designed to fill gaps that your audit and visibility scans identified, like keywords where competitors get mentioned but you don't.

Generate New Ideas

Select Generate to create fresh content suggestions based on your latest scan and audit data. The AI looks at where your competitors are mentioned but you aren't, and suggests content that fills those gaps.

Use Suggestions as a Starting Point

Each suggestion is a starting point, not a finished product. Add your unique expertise, adapt it to your brand voice, and publish it on your website.

The goal is to create content that AI engines will discover and cite when answering questions in your space. Over time, this directly improves your GEO score.