Understanding All Metrics
In this article
Not sure what a specific metric means? This page explains every metric in Appearly: how it's calculated, what it measures, and why it matters for your AI visibility strategy. Bookmark this page for quick reference.
In this article:
Open the Metrics Page
Navigate to the Metric Glossary page to see all definitions in one place.
GEO Score
Your GEO score is the single most important number in Appearly. It's your overall AI visibility rating, calculated from 5 weighted dimensions:
| Dimension | Weight | What it measures |
|---|---|---|
| Recognition | 20% | How often AI engines mention your brand |
| Recommendation | 20% | How often they actively recommend you |
| Presence | 20% | Where you appear in the response (position) |
| Sentiment | 30% | Whether the tone is positive, neutral, or negative |
| Share of Voice | 10% | Your mention share vs competitors |
A score above 60 is strong. Below 30 needs urgent attention.
Recognition
Recognition measures the percentage of AI responses that mention your brand at all.
If you track 6 keywords across 4 engines, that's 24 queries. If your brand appears in 18 of them, your Recognition score is 75%. Higher is better: it means AI engines know you exist.
Recommendation
Recommendation goes beyond being mentioned. It tracks how often AI engines actively recommend your product as a solution to the user's question.
Being mentioned is good. Being recommended is what drives conversions. This is the strongest signal of AI endorsement.
Presence
Presence measures your average position when you are mentioned. Being first in an AI response is worth more than being fifth.
- 1st position: 100 points
- 2nd position: 80 points
- 3rd position: 60 points
- 4th and beyond: decreasing
This matters because users typically focus on the first few suggestions an AI engine provides, just like the first page of Google results.
Sentiment
Sentiment analyzes the tone when AI engines mention your brand. It carries the highest weight in your GEO score at 30%, because a negative mention can be worse than no mention at all.
- Positive ("excellent", "highly recommended"): 100 points
- Neutral: 50 points
- Negative ("limited", "concerns about"): 0 points
If your Sentiment score is low, check the Perception tab to understand what themes are driving the negative tone.
Share of Voice
Share of Voice compares your mention frequency against tracked competitors. It tells you what percentage of the AI conversation in your space belongs to you.
If your brand is mentioned in 10 out of 24 responses and the top competitor in 8, you're winning the Share of Voice battle. A higher share means AI engines consider you a more prominent player in your space.
To improve Share of Voice, focus on the keywords where competitors outperform you. The Competitors tab shows you exactly where those gaps are.
