Terms of Service

1. Service Description

Appearly monitors your brand's visibility across AI-powered search engines including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Grok. The platform provides visibility scoring, competitor benchmarking, site audits, action plans, and engagement opportunities.

All analysis is powered by third-party AI services. Results depend on third-party API availability and may vary between queries.

2. Eligibility and Account

You must be at least 18 years old (or the age of majority in your jurisdiction) to use Appearly. By creating an account, you represent that you meet this requirement.

One account per organization. You must provide accurate information when registering and keep your credentials secure.

You are responsible for all activity under your account. We reserve the right to suspend or terminate accounts that violate these terms, provide false information, or pose a security risk.

3. Plans, Billing, and Pricing

Appearly offers Starter, Growth, and Agency plans. Each plan includes specific resource allocations (workspaces, keywords, AI engines, evaluation budgets). Plan details and current pricing are available on our pricing page.

All plans are billed monthly in USD via Stripe. Subscriptions renew automatically at the end of each billing period.

We may modify pricing with 30 days written notice to active subscribers. Existing subscribers are grandfathered at their current rate for 90 days after any price increase.

4. Free Trial

New accounts receive a 10-day free trial with full access to the selected plan's features. No charge is made during the trial period.

You may cancel at any time during the trial at no cost. If you do not cancel before the trial ends, your subscription begins automatically and your payment method is charged at the plan rate.

The trial period is your opportunity to evaluate the service. Once the trial converts to a paid subscription, the refund policy in section 6 applies.

5. Cancellation

You can cancel your subscription at any time through the billing portal or by emailing [email protected]. Cancellation takes effect at the end of your current billing period.

You retain access to all features until your billing period ends. After cancellation, your data is retained for 30 days before permanent deletion.

6. Refunds

Appearly offers a free trial so you can evaluate the service before committing. Once your trial converts to a paid subscription, no refunds are provided for that billing period.

You can cancel your subscription at any time. Cancellation takes effect at the end of your current billing period, and no further charges are made. We do not provide refunds or credits for partial months or unused features.

Refunds are provided for verified billing errors (duplicate charges, incorrect amounts). Contact [email protected] within 30 days of the charge.

Nothing in this section limits your rights under applicable consumer protection laws, including EU/UK/Australian statutory refund rights.

7. EU/UK Right of Withdrawal

If you are located in the EU or UK, you have a 14-day cooling-off period from the date of purchase under the Consumer Rights Directive.

By using the service during this period, you acknowledge that you may lose your right to a full refund. If you cancel within the cooling-off period after using the service, any refund will be pro-rated based on actual usage.

8. Monitoring and Data

Appearly is not guaranteed to be available without interruption. Monitoring frequency varies by AI engine. We do not guarantee specific scan frequencies during high-demand periods. We reserve the right to adjust scan frequencies or available engines to maintain service quality.

Data retention varies by plan (3, 6, or 12 months). Data older than your plan's retention period is automatically deleted.

Visibility scores, audit results, and opportunity data are best-effort analyses and should not be treated as definitive metrics.

9. Reddit and Community Engagement

Opportunity drafts are AI-generated suggestions. You are solely responsible for any content you post on Reddit or other platforms.

We do not post content on your behalf. All engagement actions are manual and initiated by you. You agree to comply with Reddit's Terms of Service and Content Policy when using opportunity drafts.

We are not responsible for any account actions taken by Reddit or other platforms against your accounts.

10. Reviews Monitoring

Review data from Google, Trustpilot, and other supported platforms is fetched from publicly available sources and analyzed for sentiment trends. Review monitoring is provided for informational purposes only.

We do not modify, respond to, or remove reviews on your behalf.

11. Acceptable Use

You agree not to reverse engineer, decompile, or attempt to extract the source code of the platform. Reselling, redistributing, or sharing Appearly data with third parties for commercial purposes is prohibited without written consent.

Credential sharing across organizations is not permitted. Each user account must represent a real individual within your organization.

Using Appearly to gather competitive intelligence against Appearly itself is prohibited. Rate limits and usage caps are enforced automatically and must not be circumvented.

12. Intellectual Property

Appearly owns all rights to the platform, including its design, code, algorithms, and documentation. Your subscription grants a limited, non-exclusive license to use the platform for your internal business purposes.

You retain ownership of your brand data, keywords, and business information. AI-generated content (action plans, drafts, audit recommendations) is licensed to you for internal use within your organization.

13. Liability, Disclaimers, and Force Majeure

Appearly is provided "as is" without warranty of any kind, express or implied. We do not warrant that the service will be uninterrupted, error-free, or secure. We are not liable for business decisions made based on visibility scores, audit findings, or opportunity recommendations.

Maximum liability is limited to the total fees paid in the 12 months preceding any claim. We are not liable for indirect, incidental, special, or consequential damages, including lost profits or data loss.

We are not liable for failures or delays caused by circumstances beyond our reasonable control, including but not limited to: third-party API outages or changes (OpenAI, Google, Anthropic, xAI, Perplexity, Reddit), natural disasters, pandemics, cyberattacks, internet disruptions, government actions, or changes in law or regulation.

Nothing in these terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud or gross negligence.

14. Privacy

We store your brand data, keywords, and scan results to provide the service. We do not sell your data to third parties.

AI queries sent to third-party engines (OpenAI, Google, Anthropic, xAI, Perplexity) are subject to those providers' privacy policies. For more details, see our Privacy Policy.

15. Dispute Resolution and Governing Law

These terms are governed by the laws of the State of Delaware, USA, without regard to conflict of law principles. Any disputes will first be addressed through informal resolution: contact us at [email protected] and we will attempt to resolve the matter within 30 days.

If informal resolution fails, disputes will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association. You agree to waive any right to participate in a class action lawsuit or class-wide arbitration.

If you are located in the EU, EEA, or UK, the arbitration and class action waiver clauses above do not apply to you. You retain the right to bring claims in your local courts. Mandatory consumer protection laws of your country of residence apply to the extent they override provisions of these terms.

16. Changes to Terms

We may update these terms with 30 days notice via email to your registered address. Continued use of the service after the notice period constitutes acceptance of the updated terms.

Material changes (pricing, liability, data handling) will be highlighted in the notification. Previous versions of these terms are available upon request.

17. Indemnification

You agree to indemnify, defend, and hold harmless Appearly, its officers, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from: (a) your use of the service, (b) content you post or actions you take on third-party platforms using Appearly-generated drafts or recommendations, (c) your violation of these terms, or (d) your violation of any third-party rights.

This indemnification obligation survives termination of your account and these terms.

18. Severability

If any provision of these terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

19. Surviving Provisions

Sections 11 (Acceptable Use), 12 (Intellectual Property), 13 (Liability, Disclaimers, and Force Majeure), 15 (Dispute Resolution), 17 (Indemnification), and 22 (Feedback) survive termination or expiration of these terms.

20. Service Modifications

We may modify, suspend, or discontinue any part of the service (including available AI engines, features, or scan frequencies) at any time. For material changes that reduce functionality, we will provide 15 days notice to active subscribers.

Continued use of the service after a modification constitutes acceptance of the change.

21. Assignment

You may not assign or transfer your rights under these terms without our written consent. We may assign our rights and obligations to an affiliate or successor entity in connection with a merger, acquisition, or sale of assets, with notice to you.

22. Feedback

If you provide suggestions, ideas, or feedback about the service, you grant us a non-exclusive, royalty-free, worldwide license to use, modify, and incorporate that feedback without obligation to you.

23. Entire Agreement

These terms, together with the Privacy Policy, constitute the entire agreement between you and DENKHAUS LABS LLC regarding the use of Appearly. They supersede any prior agreements or understandings.

Our failure to enforce any provision of these terms does not constitute a waiver of that provision or any other provision.

24. Contact

For questions about these terms, contact us at [email protected].

DENKHAUS LABS LLC, a Delaware limited liability company.